What New Businesses in Charlotte County Told Us (And Why It Matters)
December 17th, 2025
What Charlotte County Businesses Told Us in 2025
Key Insights from the 2025 Business Survey
Listening to local businesses matters. That’s why the Charlotte County Economic Development Office regularly gathers direct feedback from entrepreneurs, small business owners, nonprofits, and service providers across the community.
The 2025 Business Survey offers a valuable snapshot of who our businesses are, what they need most right now, and how the County and its partners can better support their growth. The results reveal both encouraging momentum and clear opportunities for action.
A Diverse and Growing Business Community
Survey responses came from a wide range of industries, reflecting the diversity of Charlotte County’s local economy. Businesses represented sectors such as construction, real estate, insurance, professional services, manufacturing, retail, healthcare, nonprofit services, and personal services.
From CNC machining and engineering firms to coffee shops, coaching services, property management, and foster-care nonprofits, the responses highlight a business landscape that is both broad and resilient. This diversity strengthens the local economy and underscores the importance of offering flexible, industry-agnostic support.
The Top Business Need: Marketing and Visibility
One message came through loud and clear. Marketing and visibility is the most common challenge facing Charlotte County businesses.
Across nearly every industry, business owners cited the need to:
- Reach new customers
- Increase brand awareness
- Better promote products and services
- Stand out in competitive markets
While other needs surfaced — including access to capital, permitting guidance, workforce development, and business planning — marketing consistently ranked at the top. This signals a strong opportunity for expanded marketing education, visibility campaigns, and referral-driven partnerships that help local businesses grow their customer base.
Access to Capital, Permitting, and Mentorship Still Matter
Beyond marketing, many respondents identified additional barriers to growth. Access to funding or capital remains a common concern, particularly for businesses looking to scale, invest in equipment, or weather rising costs. Others pointed to challenges navigating permitting and regulatory processes.
Business planning and mentorship also emerged as recurring needs, especially among newer businesses and solopreneurs. These findings reinforce the importance of trusted advisory services and clear pathways to technical assistance.
Strong Interest in One-on-One Support
A significant portion of respondents expressed interest in meeting directly with the Economic Development team. Many selected “Yes,” while others indicated “Maybe later,” signaling future engagement potential.
This feedback confirms that local businesses value personalized guidance and are open to conversations about available resources. It also highlights the importance of continued outreach, follow-ups, and easy access to staff and partner organizations.
Awareness of Resources: An Opportunity to Do More
When asked about awareness of local programs and partnerships, responses were mixed. Some businesses reported familiarity with existing support organizations, while many said they would like to learn more.
This gap points to an important takeaway: resources may exist, but awareness is not universal. Strengthening communication, improving visibility of programs, and simplifying how businesses connect to support partners can make a meaningful difference.
Workforce Needs Are Targeted, Not Universal
Most respondents indicated they do not currently need help with recruiting or training employees. However, a meaningful subset reported challenges related to recruiting or training, especially as businesses look ahead to growth.
This suggests a need for targeted workforce solutions rather than one-size-fits-all programs — ensuring that businesses who need workforce assistance know exactly where to turn.
Looking Ahead: Growth on the Horizon
When asked about future plans, many businesses reported uncertainty, while others said they expect to expand, hire, or make changes within the next 12 months. That mix of optimism and caution reflects the realities of today’s business climate.
Even among those who are unsure, the willingness to engage and seek support shows confidence in Charlotte County as a place to do business.
Turning Feedback into Action
The 2025 Business Survey provides clear direction for the Economic Development Office and its partners:
- Expand marketing and visibility support
- Improve awareness of existing programs
- Offer personalized, one-on-one engagement
- Maintain strong connections with workforce and business-support partners
Most importantly, the survey reinforces a simple truth: Charlotte County businesses want to succeed, and they want to work with us to get there.
By listening, responding, and continuing to build strong partnerships, we can ensure local businesses have the tools they need to grow — today and in the future.
